32241 Crown Valley Parkway #200, Dana Point, CA 92629 | Directions


We strive to keep the cost both efficient and manageable. We accept hundreds of dental insurance policies and will work with you to determine exactly what kind of coverage you and your family have.

We typically do not accept assignment of insurance. If this is a problem, please discuss this with us and we will make every attempt to work with you.

We choose to not participate as a member of any Health Maintenance Organization (HMO) due to the cost our office would have to absorb to maintain our commitment of excellence and frankly, it conflicts with our Mission Statement. This cost would otherwise have to be shifted to our other patients and we do not feel this is fair, therefore we do not participate in such plans. We are more than happy to at least offer you a second opinion regarding any treatment recommendations you may have from such health organizations to facilitate your care.

A Word to Our Patients… About Insurance

Benefits provided by dental insurance companies vary considerably from one plan to the next. Normally, insurance companies “package” programs of selected benefits to qualifying consumers or employee groups at particular rates. Coverage for the treatment you require ranges from 0% to 100%, depending on your plan.

Some insurance companies pay benefits according to a fee schedule they have developed, which may be lower than the normal dental fees charged by most dentists. If your plan states that it will pay 80% of a particular dental treatment, it may mean 80% of a particular dental treatment, it may mean 80% of the fee determined by the insurance company – not necessarily the fee charged by your dentist.

Most dental insurance policies set a maximum allowable annual benefit. Comprehensive dental care today most often exceeds this maximum, in part because many policies have not been revised to match inflation or to incorporate a new treatment and procedures. Know the maximums allowed by your policy.

As the number and type of dental insurances have increased, so has the confusion regarding the role of dental insurance. We are responsible for fostering your dental health by providing you with the best and most appropriate treatment possible. The following points clearly define the ethics and principles of dental practice:

Professional fees are based on your dental health needs, the complexity of treatment, and the cost to the dentist to deliver the necessary services – not on the scope of your insurance coverage.

The type of treatment you receive is based on my professional judgment – not on the scope of your insurance coverage. It would not be in your best interest for the dentist to compromise needed treatment to accommodate insurance company limitations. I will work with you to determine possible alternative treatment plans to fit your financial circumstances, but you should not put your dental health at risk as a way to cut short-term costs.

As a service to you, our staff will complete the claim form to expedite your deserved benefits.

If you direct the insurance company to pay its share of the cost directly to our office, you will receive credit for this amount when payment is made and it will be reflected on your statement.

Many times, insurance carriers’ benefits are less than the usual and customary fees which need to be charged for services provided. If you receive a communication from your insurance company suggesting that your dentist’s fees are too high, please investigate. Your insurer may be using out-of-date information or may not be aware of the particular factors that govern what your dentist must charge – such as new types of therapy, complex treatment, or geographic factors relative to professional costs.

The following is an excerpt from an article entitled “My Insurance Company Says You Charge Too Much!”.

“Please consider the insurance industry’s “annual maximum allowance”. The average, usual or customary annual maximum reimbursement is $1,000. Even a dentist who is very slow to raise fees has raised their fees in the last twenty years. The annual maximum has remained constant. That means the purchasing power has dropped significantly. What about the premium increase? One survey puts the typical payment per year at around $477. Many employees are dropping dental coverage because the return on investment is extremely limited

The insurance industry limits its reimbursements by maintaining a UCR allowance and annual maximum allowance that are completely inappropriate for today’s costs of providing dental care. Then they have the unmitigated gall to tell our patients that the doctor is charging too much. Many of the management people in the dental insurance industry have dental degrees. They know that the fee and allowances are below cost in many instances. They also know that some dentists continue to sign on the dotted line. The insurance industry has a duty to remain profitable. They cannot be criticized for increasing profits for the company and its shareholders.

Meet Dr. Mark Cruz

Dr. Mark Cruz Dr. Mark Cruz graduated from the UCLA School of Dentistry in 1986 and started his dental journey in Monarch Beach. He is a well-known lecturer internationally, and he was a part-time lecturer at UCLA. He gives individual attention to each patient while creating a friendly and enjoyable dental experience. He makes the patient a part of the dental procedure, educating them about the problem at hand.

Connect with Dr. Mark A Cruz on Linkedin

Latest From Our Blog